Hi, I'm Tamai – Founder of White Label Earrings.
Formerly known as Tiger + Lilly, White Label Earrings was born from a deep love of creativity, colour, and culture.
Based in South West Victoria, I'm a proud New Zealand-born creative, a mum to four beautiful children, and wife to a hardworking, supportive husband. I've been handcrafting earrings for over 10 years, blending practicality with vibrant design to bring joy to everyday accessories.
Some of my work is inspired by my Māori heritage, woven together with my love of florals, leopard prints, and bold, beautiful colours.
At White Label Earrings, we design earrings that are beautiful, functional, and unapologetically fun—made to complement your life wherever it takes you:
Home. Work. School. Beach. Brunch. Anywhere.
Our earrings are:
Hypoallergenic & nickel-free (safe for sensitive ears!)
Lightweight & waterproof (yes, you can swim in them!)
Thoughtfully designed for real life, with exclusive styles and artist collabs
We proudly collaborate with local artists to create exclusive prints you won’t find anywhere else. Every pair is made with love, care, and a touch of personality.
Tamai
