Hi, I'm Tamai (founder of White Label Earrings formally known as Tiger + Lilly)! Based in South West Victoria I have been creating and making earrings for over 10 years. A mum of 4 young children and wife to an amazing hardworking man and Dad. New Zealand born some of my work represents my Māori culture alongside my love of floral and leopard patterns and lots of colour!

Here at White Label Earrings we create beautiful and practical earrings, thoughtfully designed to compliment your daily outfits - from home, work, school, the beach and everywhere in-between.

You may have noticed, we don't do boring! We’re proud to partner with local artists to bring you exclusive prints that can only be found here at White Label Earrings.

Thank you for the hundreds and hundreds of people who continue to wear our products everyday - your support has given our brand the opportunity to get creative and produce fun, exciting earrings.

Tamai xoxo